About Us

It's Our Birthday!

15 Years of Pehr – Just the Beginning…

How it began

Pehr started the way so many good things do – between two best friends, both expecting their first babies, dreaming up something thoughtful, beautiful, and better for families. What began as a shared moment has grown into a brand we’re endlessly proud of, shaped by the families who have grown alongside us over the past 15 years!

OUR ICONS

From our very first pom pom details to our beloved prints and timeless stripes, Pehr has always been about the little things that make everyday moments special. Today, those same design principles live on in our bestselling on-the-go essentials and footwear – made to move with your family, wherever the day, month or year takes you.

OUR WHY

Every Pehr piece is designed with care, intention, and your family in mind. We believe quality matters – from 100% GOTS-certified organic cotton, to sustainably sourced printing methods, to APMA-approved footwear that supports little feet as they grow. Thoughtful materials, responsible production, and timeless design have guided us from day one until now.

WHY “PEHR”

Pehr is rooted in the idea of pairing – pieces designed to work beautifully together. Doesn’t that make getting dressed simpler and more joyful? Thoughtfully designed wardrobing essentials that mix, match, and grow with your child, season after season, are our North Star.

CELEBRATE WITH US

We wouldn’t be here without you. Share your favorite Pehr memories with us by tagging #ShareYourPehr on social for a chance to win a $1500 Pehr gift card. Here’s to 15 years of little moments, big milestones, and everything in between – don’t worry, we’re not going anywhere!

our partners

We create beautiful pieces with care – for your little ones today, and the world they’ll grow into tomorrow.

We partner with GOTS-certified factories, ensuring our organic cotton meets rigorous environmental and social standards – from responsible sourcing to safe working conditions, without harmful chemicals. All baby and children’s products are third-party tested to meet CPSIA and CPSC safety standards, because safety is never an afterthought.

We’re intentional about who we work with. Our partners participate in SEDEX and SMETA audits, supporting ethical, transparent, and responsible production.

As we grow into new categories, this same care carries through. Our footwear is thoughtfully designed to support healthy development and is recognized with the APMA Seal of Acceptance.